Webtrends

Combining Precision Email Marketing with Powerful Web Analytics
Even if your customers are happy, it doesn’t mean they’re loyal—particularly in this economy. You might know when a visitor last did business on your site, but do you know why, or what messaging is likely to bring them back? To deliver relevant emails that meet the demands of your customers, you need to understand the intent and behavior of your website visitors. ExactTarget’s integrated solution with Webtrends can help you better understand your email campaigns and web analytics by providing rich customer data that helps you realize the intent and behavior of your website visitors.

Webtrends Integration Highlights
Our Webtrends Integration helps you segment customers and prospects based on their website behavior, enabling you to drive successful email marketing campaigns—with measurable results. The Webtrends Integration offers:

Flexible Tagging - Use a single tag to track web activity and email marketing campaigns. Leverage your analytics platform for post-click analysis. Our flexible tagging capability is the foundation of your integrated marketing efforts.
Actionable Data - Webtrends Analytics measures how visitors interact with your site and provides you with rich visitor profile data and advanced engagement metrics that are accurate and actionable.
Intelligent Remarketing - Drive customer engagement and re-engagement with automated offers based on visitor behavior. Automatically provide compelling, targeted offers for visitors who have abandoned your conversion process. Or re-engage customers who have converted in the past but haven’t been back to your site. Create long lasting relationships with customers based on their interests and preferences.

In order to drive successful marketing programs, it’s critical to understand your customers’ online behavior and then leverage that information to provide relevant and engaging email messages. Discover how the power of our Webtrends Integration can help you take control of your one-to-one marketing efforts by getting started today.

The ExactTarget Difference
Acquiring customers and building long-term relationships is too important to leave to chance. There’s simply no better way to drive relevant, personal, timely communications than by combining web analytics with ExactTarget. Our Webtrends Integration offers a flexible, unique solution to meet your business needs.

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