Salesforce Integration

ExactTarget for AppExchange
Salesforce.com, the market and technology leader in on-demand customer relationship management, is a powerful system for capturing data regarding sales, customer service and customer interaction. The question is: How do you leverage that data to drive customer relationships and increase revenues? ExactTarget is the answer.

ExactTarget has offered an integration with Salesforce since December 2002; over 500 marketers have adopted the integration. We have listened to our customers and developed the next generation – ExactTarget for AppExchange. Even more tightly integrated with Salesforce, the newest solution empowers marketers to leverage their sales and customer interaction data to cross-market, drive relationships and engage the sales channel through effective email communications.

Fully Integrated Solution
The seamless integration between ExactTarget and Salesforce offers unprecedented benefits to marketers, including:

Leverage CRM date in personal, dynamically generated emails
Furthers one-to-one relationships with Contacts and Leads, whether you are a marketer or sales/customer service representative
Save time by providing a single access point to email tracking within Salesforce
Execute mass sends to Reports and Campaigns without worrying about send limits or deliverability
360 view of all Campaign results – even email campaigns– with Salesforce Reports & Dashboards

ExactTarget for AppExchange offers users the following functionality:

Send Branded Emails to Lead and Contacts from within Salesforce - Salesforce users are able to access emails created within ExactTarget directly from the Salesforce interface and send that email directly to Lead and Contacts. Sales team members will love the easy access to HTML rich emails, while Marketing has the comfort of knowing that only approved messaging with appropriate branding, content, and legal compliance are being sent to Leads and Contacts.
Execute Mass Sends to Campaigns from within Salesforce - From within the Campaign module, marketers can send an email created with ExactTarget directly to Campaign members. Leveraging the Campaign member data stored in Salesforce, users can insert personalization anywhere in their email, including the subject line. In addition, users can build dynamic content rules to drive unique content (copy, images, and links) to each individual Campaign member.
View Individual and Aggregate Tracking Results for Your Emails in Salesforce - Past results are the greatest indicator for future behavior of customers or prospects. From within Salesforce, users now have a single view of all email results at both an individual Contact and Lead level as well as aggregate level. With the data housed in Salesforce, you can take full advantage of Reports and Dashboards to analyze and communicate the effectiveness of your marketing efforts.

Other Benefits of the ExactTarget for AppExchange Solution:

Profile changes, including opt-outs, made in response by a Lead or Contact to an email send will automatically be reflected in Salesforce
With our enterprise solution, maintain the sales rep’s relationship with Leads and Contacts with our dynamic content and on your behalf features; the from name and email addresses are that of the Lead or Contact owner.
The option to send an ExactTarget email directly to a Salesforce Report(s) and Campaign(s) from within the ExactTarget UI
Organizations with a global network of users can take full advantage of ExactTarget’s international sending capabilities

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