Integrating ExactTarget & Omniture

Bridging the Gap Between Insight and Action
Core Relations knows that for many marketers it’s about more than just the email, the message, and the delivery. Your email marketing efforts are intended to generate results. That’s why measuring and taking action on your results is an increasingly critical component of successful marketing. Integrating ExactTarget with Omniture’s SiteCatalyst® creates a powerful tool for targeting subscriber audiences that are otherwise untapped. Delivering relevant, timely email messages to these market segments can result in entirely new revenue opportunities, driving increased conversion and revenue while automatically synchronizing your data for closed-loop reporting and remarketing. This increase in marketing efficiency is one of the key benefits of integrating ExactTarget and Omniture.

Seamless, Advanced Remarketing
ExactTarget provides the most sophisticated yet easy-to-use email marketing tools. Combined with SiteCatalyst’s® real-time web analytics intelligence, the promise of remarketing based on behavioral targeting becomes a reality.

Consolidate your email marketing and analytics data into one reporting interface that uniquely matches your needs
Optimize your email campaigns by conversion and contribution to revenue and site success
Remarket to key visitors and market segments based on dynamic marketing segments spanning current and historical data.
Dynamic Market Segments include purchase profiles, behavioral profiles, and cart abandonment profiles.

Quite simply, we improve your targeted marketing efforts and campaign effectiveness through the seamless integration of ExactTarget and SiteCatalyst® web analytics data.

A Uniquely Integrated Solution
By offering our Omniture solution as a services-based engagement, Core Relations is able to ensure your unique data and integration needs are met. Our Integration Services team will work closely with you to ensure the configuration is smooth and the end result delivers exactly the actionably data your organization needs to market, and remarket, effectively. For more information about the powerful ExactTarget - Omniture integration, please contact us today.

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