ExactTarget for Microsoft Dynamics™ CRM

ExactTarget for Microsoft Dynamics™ CRM includes tools to create, deliver and track compelling emails that leverage your Lead, Contact, and Account data. We include all the tools to drive dynamic content – the ability to send unique content to each individual subscriber – and to deliver messages on the behalf of your Lead, Contact and/or Account Owners to drive a one-to-one relationship.

The ExactTarget Difference: Keep Your Data Where You Want It
Stop and think about how powerful this statement is – you get to keep your data where you want it. To leverage your data across systems, you are required to move the data back and forth, which begs for data synchronization issues. With ExactTarget for Microsoft Dynamics™ CRM, there is no data synching. Instead, you keep your data where you want it. We access your data directly from Microsoft Dynamics CRM to create, deliver, and track your email messages.

A Solution Tailored to Your Business
ExactTarget for Microsoft Dynamics™ CRM is a robust solution that enables you to not just manage, but automate a wide variety of marketing campaigns. Whether you want to implement a lead nurturing campaign, invite prospects to marketing events (on behalf of their sales reps) or automate a subscription renewal process, you can rely on the integration of Microsoft’s data management tools and ExactTarget’s powerful send engine and email creation tools to deliver messages that deliver results.

100% Microsoft Technology - At the heart of our SaaS application is Microsoft SQL Server, which provides highly scalable and reliable services to handle mission-critical email communications 24/7 for over 6,000 customers around the globe.
Reinforce Local Sales Relationships - Send emails on behalf of your Lead, Contact and Account owners. Marketing creates the content, personalizes the email to reflect the local sales rep and sends the email; the from name and email address are that of the owner.
View Real-Time Tracking Results - Open, bounce and click-through data is available at both an individual Lead and Contact level as well as an aggregate level. Results can be analyzed by Microsoft Reporting Services to evaluate the effectiveness of your Campaigns.
Manage Profile Changes Automatically - All emails sent with ExactTarget for Microsoft Dynamics™ CRM contain a link to a Profile Center where Leads, Contacts, and Accounts can manage their profile. Any profile changes will be made available to your Microsoft CRM installation.
Honor Opt-Out Requests - Master unsubscribe requests are captured, stored and honored at time of send to ensure compliance with CAN-SPAM. You can also manage marketing list level subscriptions using a combination of Microsoft CRM custom fields, ExactTarget attributes and the Profile Center.
Unparalleled Deliverability - Leads and Contacts are automatically marked as undeliverable after a threshold of acceptable bounces are met. ExactTarget is the leader in deliverability; partner with us and benefit from our ISP relationships and expertise.

Extending the Integration
The flexible design of the Microsoft Dynamics™ CRM allows those looking for an additional level of control to utilize powerful additions to the out-of-the-box solution. ExactTarget offers a suite of add-ons to manage Profile Pages, Subscription Centers, and automated marketing campaigns based on dates. These additions, which are freely available to all integrated clients, are just a few of the many ways you can extend ExactTarget for Microsoft Dynamics™ CRM.

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