Google Ad Manager

Live Ads - Your One-Stop-Shop for Web and Email Advertising
ExactTarget’s integration with Google Ad Manager gives marketers the power to manage all online advertising inventory from a single platform. This flexible and intuitive solution provides increased efficiencies to anyone publishing email advertisements. Live Ads provides the scalability, reliability, and support needed to accelerate digital ad production and tracking for marketers. ExactTarget’s Live Ads feature brings new levels of sophistication to the integration by treating the act of opening an email just like displaying a web page.

Solution Highlights
By rendering the content of the email at the time it is opened, not at the time it is sent, the integration with Google Ad Manager provides marketers with:

More Control of Email Advertising. Target specific geographies by using the IP address of the computer that is opening the email, include sensitivity based on time/ date, manage advertising content “on the fly,” even after the email is sent.
A Single Location to Manage Digital Advertising Inventory. Sell advertising once, regardless of whether it’s going to be used on the web or via email—ad impressions will function the same way. Sponsorship models can be replaced with more effective per impression or per click pricing.
The Ability to Target Audiences Based on Known Subscriber Data. Make the most of the information that you already know about your subscribers by using it as parameters for driving the content of the email. Vary content by males versus females, content preferences, relevant milestones, and more.
Ease of Use and Flexibility. The integration requires no development work or coding—it’s all set up in the Google Ad Manager and ExactTarget user interfaces. ExactTarget offers integration solutions with two Google Ad Servers: Google Ad Manager and DART for Publishers (DoubleClick).
Deliverability Implications. Real-time image rendering and embedding the advertisement at time of open has deliverability implications too—ExactTarget strips out JavaScript so ISP’s won’t block the email.

The Bottom Line
Providing unique, relevant, and timely information to subscribers is important, and expected. ExactTarget’s Live Ads feature allows marketers to easily provide the most compelling content, streamline advertising operations, and quickly track the effectiveness of various advertising campaigns.

Some Of Our Nordic Clients

Book a demo >>

Core Relations solution powered by ExactTarget is a must see! Let us take you on a tour.

Ps. We speak Danish, Swedish, Norwegian and Finnish.

Nordic Representative Of

Subscribe to Core Edition >>

Our Core Edition email newsletter is packed with email marketing tips, industry research, best practices and more.

Resources

Learn More >>

The 10 most recent ExactTarget Email Marketing Blogs:

Core Relations