Core Relations

API Integration

About the ExactTarget API
Many organizations face the challenge of merging their disparate data sources in order to manage their marketing and CRM needs. Integrating customer data from your CRM package or contact management system with your email marketing software is critical to creating a personalized dialogue with your customers and prospects.

ExactTarget's design features a layered, modular application that allows us to integrate with external data sources easily. The API allows for connections to external systems via commonly used protocols. However, given that the number of methods and formats for communication is nearly infinite, we have a seasoned development staff with more than 20 years' experience in systems integration that can assist our clients in custom integration efforts.