Google Analytics Integration

Optimize your marketing approach across all channels and campaigns
In order to drive successful marketing programs, it’s critical to understand your customers’ online behavior and then leverage that information to provide relevant and engaging email messages. Discover how the power of our Google Analytics Integration can help you take control of your one-to-one marketing efforts by getting started today.

To deliver relevant emails that meet the demands of your customers, you need to understand the intent and behavior of your website visitors. Take a more holistic approach to understanding your email campaigns and web analytics by using ExactTarget’s integrated solution with Google Analytics. Google Analytics provides you with rich customer data that helps you realize the intent and behavior of your website visitors.

Google Analytics Integration Highlights
Our Google Analytics Integration helps you segment customers and prospects based on their website behavior, enabling you to drive successful email marketing campaigns—with measurable results. The Google Analytics Integration offers:

Flexible Tagging - Use a single tag to track web activity and email marketing campaigns. Leverage your analytics platform for post-click analysis. Our flexible tagging capability is the foundation of your integrated marketing efforts.
Unified Analysis - Many marketers lack insight into how their email marketing efforts perform in comparison to online visitor behavior, but our Google Analytics Integration lets you view campaign performance in a single, aggregated interface. Leverage the unified view of your customers to take action—determine which campaigns are working, which are not, and where there is potential for new campaigns.

The ExactTarget Difference
Acquiring customers and building long-term relationships is too important to leave to chance. There’s simply no better way to drive relevant, personal, timely communications than by combining web analytics with ExactTarget. Our Google Analytics Integration offers a flexible, unique solution to meet your business needs. In addition,Core Relation experienced Services Team can enhance the value of your investment by providing services packages that help you get the most from your web analytics integration.

Bringing It All Together.
Highly relevant customer communications. That’s what you get with an ExactTarget–Google Analytics Integration. Consolidating key data points between applications gives you customer insight like you’ve never had before.

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