Integrated Solution

Enterprises have long invested in technologies to improve the efficiency of their internal processes, as well as to better manage the customer lifecycle. Often these technologies are disparate systems which result in silos of data, including important information on customers covering everything from demographic data, to transactions, to contact history. Until systems are able to talk to one other and share data, enterprises are faced with inconsistent data and cannot benefit from the full power that an integrated view of the customer delivers.

Primary Message
Core Relations is 100% committed to delivering the industry’s leading email solution, focused entirely on email personalization, customization and deliverability. As powerful as the ExactTarget application is, in order to achieve maximum benefit, it must be integrated with other best-of-breed enterprise applications. The integration of your valuable customer data with ExactTarget will take your email campaigns to a whole new level of sophistication and success.

ExactTarget software integrates seamlessly with your other best-of-breed applications, including:
Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. Through our open Application Program Interface (API), data transfer is effortless.

Integration Scenarios
Customer Relationship Management

Capture profile and preference updates in an email campaign and send that data back to your CRM system
Track customer response behavior, including opens, click-throughs, and unsubscribes in your CRM system
Trigger emails based on certain events, such as product return, customer inactivity or customer inquiry
CRM vendors include: Microsoft; E.piphany; Onyx; Oracle; Pivotal; salesforce.com; SalesLogix; Siebel

Web Analytics

Deliver targeted emails based on customers’ preferences as exhibited by their online behavior
Create custom campaigns aimed at customers who abandon your site or have not visited for some time
Track customer browsing patterns in response to a specific campaign
Web Analytics vendors include: Omniture; Google Analytics; Webtrend; Core Metrics; Unica

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Resources

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