Web Analytics Connector

In order to drive successful marketing programs, it’s critical to understand your customers’ online behavior and then leverage that information to provide relevant and engaging email messages. Discover how the power of our Web Analytics Connector can help you take control of your one-to-one marketing efforts by getting started today.

Combining Precision Email Marketing with Powerful Web Analytics
Many marketers lack insight into how their email marketing efforts perform in comparison to other online marketing channels. To deliver relevant emails that meet the demands of your customers, you need to first understand the intent and behavior of your website visitors. ExactTarget’s Web Analytics Connector offers a more holistic approach to understanding your email campaigns and web analytics by giving you the data you need, when you need it. Our partnerships with leading analytics vendors give you a customized integration, making it easy to take full advantage of these powerful solutions.

Web Analytics Connector Highlights
Our Web Analytics Connector helps you segment customers and prospects based on their website behavior, enabling you to drive successful email marketing campaigns—with measurable results. ExactTarget’s Web Analytics Connector offers:

Flexible Tagging - Use a single tag to track web activity and email marketing campaigns. Leverage your analytics platform for post-click analysis. Our flexible tagging capability is the foundation of your integrated marketing efforts.
Unified Analysis - Use our Web Analytics Connector to view campaign performance in a single, aggregated interface. Leverage the unified view of your customers to take action—determine which campaigns are working, which are not, and where there is potential for new campaigns. Optimize your marketing approach across all channels and campaigns.
Intelligent Remarketing - Drive customer engagement and re-engagement with automated offers based on visitor behavior. Automatically provide compelling, targeted offers for visitors who have abandoned your conversion process. Or re-engage customers who have converted in the past but haven’t been back to your site. Create long lasting relationships with customers based on their interests and preferences.

Seamless Email Integration with Any Web Analytics Package
By leveraging existing technology with top vendors, ExactTarget is able to quickly and seamlessly integrate with virtually any web analytics package. The result is a simpler, customized integration for our clients, regardless of their chosen web analytics partner.

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