Relational Data Management

Navigating the World of Disparate Data
Where is your data? Chances are, your answer includes several disconnected but business-critical systems. Your eCommerce application stores purchase data. Your CRM system stores subscriber preference, profile, geographic, and brand information. Your web analytics package tracks online behavior. Your inventory system tracks product SKUs and locations. It can be an overwhelming task to physically get all of your data in one place, making it nearly impossible to effectively leverage that data to drive relevant, one-to-one messages.

Aggregated Data Drives Targeted Communications
ExactTarget’s data management tools provide a centralized repository for aggregating data from across your enterprise—and the ability to leverage that data to drive relevant, one-to-one communications. For example, assume you have excess product inventory. By creating relationships between subscriber data, recently-browsed products, and inventory levels you will arrive at a single list of subscribers most likely to purchase that particular product. Essentially, advanced data management tools ensure you’re sending the right message to the right subscriber at just the right time—when they are most engaged.

The ExactTarget Difference

Maintain Complex Data Relationships. ExactTarget’s data management tools offer the unrestricted flexibility marketers need to modify and extend the ExactTarget database to manage their data the way they need to manage it. Build one-to-many relationships between your subscribers and contextual data like website behavior and purchase history to build highly-targeted messages.
Automate Data Imports. Minimize IT involvement as you streamline data imports using our intuitive user interface, which helps you define data extensions and automate once-burdensome data imports directly from your FTP site.
Manage Rapidly-Changing Data. Quickly access and update external data sources like account balances or recent products viewed to ensure your subscribers receive the most up-to-date, relevant information in every message.
Extend the Value of Data in Every Message. Write advanced logic using ExactTarget’s proprietary programming language (AMPScripting) to deliver highly-relevant content. Incorporate multiple data elements to determine optimal message content, and specify the format and order in which that information is displayed.

The Bottom Line
Data management can be complicated. Using data to drive targeted digital communications is easy with ExactTarget. Our Relational Data Management Tools let you to build highly-personalized messages using the unparalleled power of relational data. Learn more at www.exacttarget.com.

Do More With Your Data.
Whether you want to market to high-value
customers or promote high-margin products
based on customer engagement, ExactTarget’s
Relational Data Management Tools empower
you to consolidate, relate, and act on your data.

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