Live Offers

Dynamic Offers for Your Individual Subscribers
Relevant, timely offers are the key to your retail marketing success. Giving your subscribers deals and discounts that are as unique as they are can result in repeat purchases and customer loyalty. With existing customers driving the bulk of your revenue, it’s vital to your business to keep them interested, engaged, and coming back for more. With ExactTarget Live Offers, you can send your customers digital coupons based on their individual purchasing habits and past consumer behavior to enhance the strength of your overall loyalty campaigns.

Inventory Driven Offers. 200 of your best-selling products for the first 200 customers. Inventory-driven Live Offers let you automatically assign an identifier to your segmented customers and give them a dynamic offer based on your inventory numbers and your promotion budget limitations.
Segment Driven Coupons/Discounts. ExactTarget Live Offers also let you target a specific subscriber group for a special deal. Extend your offer based on geography, past consumer behavior, or whatever parameter best suits your needs. The right subscriber will see the right message upon opening your email.
Redemption Reports. Once your Live Offers are redeemed, customer redemption data can be imported, and Summary and Redemption Reports can help you assess the effectiveness of your campaign.

The ExactTarget Difference

Right Offer. Right Time. Targeting deals and discounts based on previous customer behavior ensures the most relevant, timely offers are delivered to the right subscriber at the right time.
Building Loyalty. Incorporating Live Offers into your overall loyalty program is a win-win. Your best customers are rewarded with special offers and discounts, and you reap the benefits of nurturing loyal customers.
One-to-One Relationship. Instead of acting as a “coupon aggregator,” Live Offers provides your subscribers a unique one-to-one experience that combines prior lead generation data, email transactional data history, and purchase history over time. The result? A truly personalized offer.

The Bottom Line
With Live Offers, ExactTarget clients can leverage our one-to-one communication platform to distribute, control, and track the redemption of highly dynamic, personalized, and relevant offers to their prospects and customers.

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