Landing Pages

Email Marketing Moves Online
In the early days of email marketing, an email link typically sent your subscribers to an IT-designed website. We know, however, that relying on your IT department or technical agency for web page development is not always time (or cost) effective. That’s why we built ExactTarget Landing Pages.

With our intuitive Layout Generator, anyone—regardless of technical background—can build a consistent, branded web presence. From pages built for email campaign support to those designed as information-gathering tools, ExactTarget Landing Pages help you extend personalized, one-to-one, relevant communications from email to the web. Acquire, engage, convert, and retain your customers with ExactTarget Landing Pages. Used as stand-alone marketing projects or in conjunction with a coordinated campaign, Landing Pages are a powerful personalization tool. By optimizing your Landing Page copy with feature-specific keywords or phrases, they can also enhance your SEO (Search Engine Optimization) efforts.

Creative Options for Every User
If you have a little “techie” inside, the Paste HTML page design option was made for you. Design your custom landing pages the traditional way with the freedom and flexibility of HTML.
Those whose talents lie elsewhere will appreciate the design capabilities of our Layout Generator. Choose from one of our existing Quick Layout Landing Page templates and use our drag-and-drop content editor to develop and convey your targeted message with ease and precision.

Measure Twice, Cut Once
With ExactTarget’s content storage options, there’s no need to reinvent the wheel. Leverage the copy and images you’ve created for your emails and store your Landing Page content within the ExactTarget Portfolio and Image folders.

Easy Access
You can direct customers to landing pages via email, but what if your campaign isn’t limited to email communication? Simple. Including metadata (e.g. description and keywords) in your landing pages makes them visible to search engines and promotes your landing page URLs to drive traffic. Include an opt-in on your landing page, and grow your subscriber list via internet traffic. Search optimization opens landing page participation to all internet users—not just your email subscribers.

Getting Personal
Who wouldn’t want a personalized web page? With ExactTarget Landing Pages, that’s exactly what your subscribers get. Leverage ExactTarget Dynamic Content, personalization strings, AMPscript, and Data Extensions to build a subscriber-specific landing page. That’s user-friendly, personal relevance on a whole new level.

In-Depth Customer Knowledge
ExactTarget Landing Pages URL click activity is recorded so marketers receive a holistic view of online and digital performance. Used in conjunction with Web Collect, ExactTarget Landing Pages can help you gather additional targeted customer data to further segment and deliver relevant one-to-one messaging. All the information gathered from both your Landing Page and your email activity is stored in one place for consistency and simplicity.

The Bottom Line
Web presence made easy—that’s the power of ExactTarget Landing Pages. You don’t have to be a programmer to extend your email marketing campaign to the Internet. With ExactTarget Landing Pages, it’s easy to communicate your message, brand, and content consistently and concisely. After all, isn’t that what marketers do best?

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