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Your Subscribers Want Personal Emails. What Are You Delivering? Today more than ever, your subscribers expect targeted, relevant communications. The benefits are endless: stronger customer and prospect relationships, higher email open rates and click-through rates, increased sales and ROI. The challenge is to deliver personalized email communications to your customer base without having to sacrifice your valuable time. ExactTargets intuitive Dynamic Content wizard makes it easy to generate unique content for each individual subscriber – without having to create a new email every time. Create, modify, and store your rule-based logic statements directly through our user interface. With ExactTarget, no coding or behind-the-scenes work is required to send relevant, personal emails to your subscribers. Highlight of Dynamic Content Our Dynamic Content tools make it easy to use all of the valuable customer data you’ve worked hard to gather. You define the business rules and appropriate content – the ExactTarget application does the rest. Whether it’s demographics, purchase history, or website activity, ExactTarget helps you use your data by dynamically personalizing all aspects of your email content, including copy, images, links and the subject line. With this kind of power, you can easily test different variables and find the right mix to drive your response rates through the roof. The Bottom Line It’s proven that dynamic content significantly improves email marketing success. We make Dynamic Content so easy to use that you can quickly benefit from one of the most powerful and effective tools for one-to-one communications. Included with the Advanced, Enterprise and Agency Editions, ExactTarget’s Dynamic Content is the perfect fit. |
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