Core Relations

Deliverability/Email Authentication PDF Print E-mail
Your Messages.  Delivered.
Email is mission critical. Today, businesses around the globe rely on permission based email to increase sales, optimize marketing investments, and strengthen relationships. That’s why it’s more important than ever that your email messages get delivered. Core Relations’s unique approach to deliverability – including ExactTarget´s exclusive technologies, tools and the largest team in the industry – optimize our clients deliverability and return on their marketing dollar.

ExactTarget Deliverability Tools
ExactTarget includes many deliverability tools directly within our product to ensure our clients’ one-to-one messages are hitting the inbox.  A sampling of ExactTarget’s tools include:
The Core Relation Difference
Thought leaders.  Inbox experts.  Deliverability trend setters.  You’ve heard it before. 
These days, any reputable Email Service Provider will offer some type of deliverability service.  What makes us any different?  Meet Core Relation/ExactTarget Deliverability & Privacy Team – a team of consultants, analysts, and subject-matter experts who are dedicated to ensuring our clients maintain the highest possible deliverability rates, email rendering, and reputation.

Our team provides consultation on critical aspects of email marketing:
  • Name Capture Practices
  • Email Design and Branding
  • List Cleanliness
  • Industry Trends and Compliance
  • ISP Relationships
  • Email Filtering and Trouble-Shooting
The Bottom Line
Your one-to-one marketing messages matter.  Don’t settle for anything less than the best deliverability offering available – Core Relations and ExactTarget’s deliverability.


Sender Authentication Package – A Complete Solution
To ensure that your email is compliant with each ISP's authentication strategy, we offers a complete solution in our Sender Authentication Package that includes:
  1. A private IP address - provides a private network for email delivery, ensuring optimum security and deliverability
  2. A private domain - provides complete branding of all aspects of an email, including click tracking links, header bounce addresses, and header unsubscribe links
  3. Subdomain hosting - creates a subdomain designated for your email marketing efforts via ExactTarget that supports the various Sender Authentication ISP requirements
  4. SPF, Sender ID, DomainKeys and DKIM implementation and support - we manage the DNS for your domain, publish the correct records, and maintain them to the latest ISP standards.
Glossary of Terms
Email Authentication
Email authentication is a process that allows receiving sites to simplify and automate the process of identifying senders. Generally speaking, most email authentication confirms and validates that mail claiming from a domain really came from that domain, or that it was sent from an IP address allowed to serve mail on behalf of that domain. With this validation, it is possible to treat suspected forgeries with suspicion, reject known forgeries, and block email from known spamming domains. It is also possible to whitelist email from known reputable domains, and bypass certain types of filtering, allowing the minimization of false positives.

SPF
Sender Policy Framework (SPF) is a DNS (domain name service)-based email authentication technology. SPF allows software to identify and reject forged addresses during email transmission based on the MFROM (bounce domain/return path domain) address.

Sender ID
Sender ID is an anti-spam mechanism that combines Sender Policy Framework (SPF) and Caller ID. It is very similar to SPF. Most uses of Sender ID involve checking the visible from domain (PRA) for verification, as opposed to the bounce domain (MFROM) used in SPF. Senders who have no Sender ID record, or an invalid one, are likely to have problems delivering mail to Hotmail users.

DomainKeys
DomainKeys is an e-mail authentication system designed to verify the domain of an e-mail sender. DomainKeys utilizes cryptographic signatures to allow for end-to-end verification of messages during transmission. This allows for forwarded message to still “pass” DomainKeys authentication, while similarly forwarded messages would not pass SPF or Sender ID authentication. Internet standards groups are working to design a finalized specification for DomainKeys Identified Mail (DKIM), essentially the newest version of the DomainKeys protocol.

IPAddress
An IPaddress (Internet Protocol address) is a unique address that computers and servers use in order to identify and communicate with each other over the global internet. IPaddresses are specified as a "dotted quad," that is, four sets of numbers (0-255) separated by periods. 1.2.3.4 is an example of an IPaddress. All mail servers (like everything else connected to the internet) have a unique IPaddress, and most receiving ISPs (AOL, Hotmail, Yahoo, etc.) use the sending mail server's IPaddress as one of the identifiers when determining whether or not to accept mail from a given sender. People who share mail sending services with others are said to be on a "share IPaddress" and people who have an IPaddress for use only by their own sending mail server are said to have a "private" or "dedicated IPaddress."
 

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