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Exact Target is More Than a Vendor. We´re your Partner. ExactTarget has more agency customers than anyone in the industry. The reason why is simple: we’re more than a vendor. We’re your partner. Whether you’re full-service or an interactive shop, our Agency Edition is flexible enough to meet your needs. And our agency partners have access to not only world-class software, but to the largest network of partners and resources available. The Exact Target Difference ExactTarget’s Agency Edition is a comprehensive toolkit that helps you generate recurring revenue with leading one-to-one marketing technologies. Unlike other offerings, our Agency Edition is extremely flexible. You can manage the entire email program on behalf of your clients, or you can work collaboratively by letting them access the software directly, while maintaining your own brand. Agency Edition Highlights Create. As a creative organization, chances are you have savvy in-house designers. They can paste HTML code into the ExactTarget application to create custom emails and templates. For less-technical clients, step-by-step wizards guide users through creating graphically rich emails with sophistication and personalization. Target. Delivering one-to-one messages to subscribers is easy with the profile attribute, segment-ation and dynamic content features included in ExactTarget Agency. For continued list growth, we also provide viral marketing tools and opt-in forms. Deliver. With the largest team of experts working behind the scenes, Agency Edition users benefit from ExactTarget’s industry-leading deliverability and monitoring assistance, in addition to content and list detectives and other tools to ensure compliance and maximum delivery rates. Track. Our Agency Edition provides robust, real-time tracking and graphical reporting to ensure your clients can analyze your results and drive improvements in the future. Administrative reporting tools provide a holistic view of results across all your client accounts. Manage. Our BrandBuilder is a one-of-a-kind feature that lets you privately label the ExactTarget account to reflect your brand. With our administrative tools, you can manage clients’ permissions and configure client accounts to meet unique needs. The Bottom Line The Agency Edition provides a comprehensive toolkit to add value to your service offering, and comes backed by the largest partner network program in the industry. |
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