| Marketers Moving More Budget to Email Marketing |
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Friday, September 25, 2009 by Joel Book Two recent studies provide compelling evidence that marketers are turning to digital marketing – and specifically email marketing – to improve marketing effectiveness. According to the “2009 ANA/MMA Marketing Accountability Survey” from the Association of National Advertisers and Marketing Management Analytics, “The No. 1 strategy for marketers who wanted to improve effectiveness without spending more, according to the June 2009 poll, was shifting from traditional to digital media. More than one-half of respondents also reported shifting spending away from brand-building initiatives, and 38% were putting more spending into lower-cost media.” Read More |
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