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 Microworld is very experienced with the email-marketing channel and have been our customer since March 2009. Their solution includes integrations to Microsoft CRM and analytical tools...
“We have at Microworld tried a myriad of solutions for permission email-marketing and have been disappointed each time - until we by chance ran into Core Relations and ExactTarget.
We have probably tried all the other major email services providers on the danish market. Not a single one of them could give us what we demanded and what we almost took for granted - namely that the solution:
- be easy to handle, despite our hairy technical demands to incorporate our own tracking system..
- allows us to easily design and create our own emails..
- works in real-time. Meaning that when we press the "send email" function - it actually sends our email. We should not have to wait up to several hours, in a long queue, until it is our turn to have our emails sent (as is the case with several of the competing solutions).
Furthermore, we have integrated ExactTarget, fairly painlessly, with our Microsoft CRM system, which is a great benefit to our account managers. Now they can see the newsletters and email campaigns a given customer receives, follow when the customer opens and what the customer clicks.
The possibilities that lie in the CRM integration is in my opinion almost endless. We are constantly eyeing new ways to use ExactTarget.
Core Relations has been very helpful throughout the process. Both when we first purchased the basic product, and also when the CRM integration was implemented. At start we had our doubts whether a small company like Core Relations, with the level of support we needed, could manage the task. However, it has been proven to our advantage that Core Relations is not larger. The phone is ALWAYS answered and any questions and problems are handled promptly and professionally”.
Anders William Petersen
Marketing, Microworld.dk
Copenhagen, January 2010
About Microworld: Microworld is the largest Danish Microsoft CPLS (Certified Partner for Learning Solutions) and educates annually more than 2,500 highly skilled IT professionals and 5,000 end-users through instructor-based training, e-learning, self-study or through Blended Learning courses.
Since 1996, Micro World Group delivered flexible, targeted and professional IT training for Danish industry and public enterprises.
Today we own training centers in Copenhagen and Aarhus, and employ approx. 40 employees. - Denmarks largest Microsoft Certified Partner for Learning Solutions.
Testimonial in Danish - the original language:
"Vi har hos Microworld forsøgt os med et utal af løsninger til e-mail-udsendelse og er blevet skuffede hver gang - indtil vi ved et tilfælde støtte på Core Relations og ExactTarget.
Vi havde før forsøgt os med vel nok alle de andre store leverandører af denne slags services, som findes på markedet. Ikke en eneste af dem kunne give os hvad vi efterspurgte og hvad vi nærmest tog for givet - nemlig at:
- systemet skulle være nemt at gå til på trods af, langårede tekniske krav fra os om, at vores eget tracking-system skulle kunne inkorporeres,
- vi skulle selv nemt kunne layoute vores e-mails
- systemet var real-time - altså at når man trykker "send e-mail" så sender den faktisk din e-mail og man skal ikke vente i op til flere timer (som det faktisk var tilfældet hos flere af konkurrenterne) på at det blev vores tur, i en lang kø, til at få afsendt vores mails.
Ydermere har vi temmelig smertefrit fået integreret ExactTarget med vores Microsoft CRM system hvilket er en stor fordel for vores account managere. Nu kan de selv se hvilke nyhedsmails og kampagnemails en given kontaktperson har modtaget, hvor vedkommende har klikket i mailen og hvornår. Mulighederne der ligger begravet i en integration mod CRM systemet er i mine øjne nærmest uendelige og vi finder hele tiden på nye måder at bruge ExactTarget på.
Core Relations har været til stor hjælp under hele processen. Både da vi først skulle købe grund-produktet, men også da CRM skulle integreres. Vi havde til at starte med dog vores tvivl om hvorvidt et så lille firma som Core Relations kunne løfte opgaven med det niveau af support vi havde brug for. Det har dog vist sig at fungere til vores fordel at Core Relations ikke er større. Telefonen bliver ALTID svaret og eventuelle spørgsmål og problemer bliver håndteret prompte og professionelt".
Anders William Petersen
Marketing, Microworld.dk
København, januar 2010
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