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The ExactTarget DifferenceCompany Strength and FocusAs the leading provider of on-demand software that powers permission-based email marketing and emerging communications technologies, ExactTarget is at the forefront of the digital one-to-one marketing revolution. We know that it takes powerful technology, flexible solutions, and experienced people to consistently deliver exceptional results.Proven Leadership. Since 2000, ExactTarget has delivered email marketing success to over 6,000 organizations around the world. Clients like The Home Depot, Papa John’s, CareerBuilder.com, and countless others rely on ExactTarget’s integrated communications and data management platform to increase sales, optimize marketing investments, and strengthen relationships. But don’t just take our word for it. Others have recognized ExactTarget for our sound business acumen and thought leadership. Recent awards and honors include:
SUBSCRIBERS RULE! And Permission Philosophy. At ExactTarget, we believe it is the duty of every Email Service Provider (ESP) to help marketers deliver permission-based email and digital one-to-one communications to their customers, prospects, and partners. We do not sell or rent lists, and we discourage our clients from doing so. We hate spam as much as consumers do, and we work every day to help our clients embrace best practices that respect subscribers’ rights. To better convey what we feel is our best-in-class approach, we have developed our SUBSCRIBERS RULE! Philosophy which consists of three simple tenets: 

We not only embrace the reality that subscribers own the inbox, but we also work diligently to develop products that provide consumers control over the manner and frequency by which companies communicate with them. By helping clients pursue more strategic segmentation and personalization efforts, we help them better deliver on the true promise of one-to-one communications—the right message, to the right person, at the right time, through the right channel. Open 1:1 Platform. Multiple Messaging Channels. The marketing world is changing—and at record pace. In the past, email marketing dominated the permission marketing channel. In today’s world of rapidly-evolving digital communication, SMS and recorded voice, and integrated online experiences have also emerged as viable permission marketing channels for delivering highly relevant messages to consumers and prospects. It’s now more important than ever to make sure you’re sending the right message to the right subscriber at the right time through the right medium. ExactTarget’s Integrated One-to-One Platform lets marketers create, deliver, and track highly- personalized communications across today’s most popular digital media channels—Email, SMS, Voice, and Web—from the convenience of a single interface. Open Standards and Architecture. Our open architecture allows the world’s most sophisticated marketers to integrate the ExactTarget platform to virtually any other application or source of data, empowering them to deliver the right message to the right person at the right time through the right channel. Whether it’s creating a closed-loop lead nurturing program with prospect information, leveraging online behavior to drive advanced targeting, or aggregating data from across the organization for advanced analytics, ExactTarget is designed to be the hub of a fully integrated one-to-one platform. Integrated Partnerships. Industry leading research shows that integrating sales and marketing technologies can help organizations deliver more relevant communications— and improve their return on marketing investment. The key to a seamless application integration is ExactTarget Integrated. Using our flexible APIs to integrate our application with other best-of-breed technologies, ExactTarget offers a suite of integrated solutions for your needs. From customer relationship management (CRM) tools (e.g. Salesforce.com and Microsoft Dynamics CRM) to web analytics applications (e.g. Omniture, WebTrends, Coremetrics, and Google Analytics), we’ve partnered with the leaders and done the difficult integration work so you don’t have to. Trusted Infrastructure. For marketers who recognize the strategic importance of email, ExactTarget’s Infrastructure and Architecture offers high availability, massive scale, and word-class security. Unlike other vendors, ExactTarget has made significant financial investments in our infrastructure and architecture to ensure our software is available, performant, and reliable. The result is that we can manage all your business processes simultaneously and greatly minimize the risk of interruption. With ExactTarget, you can:
Your data and communications platform should be available when you need it— plain and simple. With multiple data centers and redundant storing of backup data, our system protects against potential disruptions and ensures that you can access the application and your data when you need to. Massive Scale. At ExactTarget, the future is now. We build and grow our application to meet the growing demands of our customers not only today, but in anticipation of the future. With load-balanced clustered servers, concurrent MTAs, and automated new server additions, ExactTarget delivers consistent, timely processing of transactions no matter what the volume. World Class Security. We protect our customers’ data. It’s that simple. Our security extends not only to application security, but also physical, network, and data securities as well. With a dedicated security committee and constant monitoring of security best practices and advancements, ExactTarget keeps your data safe. An Application That Scales. The ExactTarget application is built to scale as our client’s sophistication increases. Our tools address the fundamental needs of all marketers—to create, deliver, and track personalized messages. However, as marketers evolve their programs to include advanced targeting techniques, automated messaging, emerging digital technologies, and deeper analysis, they can rest assured that the ExactTarget application has the tools and resources to meet their needs. Editions. Can one on-demand application meet the needs of marketers everywhere? Yes—if it is designed correctly. Built on our robust Integrated One-to-One Platform, the ExactTarget Application is available in five editions to meet your unique business needs: Core, Advanced, Enterprise, Reseller, and Embedded. We’ve packaged our features so you can find an edition that fits your needs and budget, regardless of the size of your organization or the sophistication of your messaging programs. 3sixty. 3sixty, ExactTarget’s online community of users, inspires customers by connecting them to a community of application users as well as a plethora of resources in the form of on-demand solution demonstrations, training tutorials, and whitepaper and documentation downloads. Members can forge direct relationships with other members, participate in larger topic-based groups, join in discussion forums, share new product and service ideas, and much, much more. Through ExactTarget 3sixty, our customers build industry knowledge, individual 1:1 marketing skills, and relationships that extend beyond ExactTarget resources. Innovations Lab. The Innovations Lab is where customers and prospects get access to the latest and greatest capabilities that ExactTarget has to offer. By working collaboratively with our clients, we are able to continually improve on the products and services that we offer. Whether it’s adding enhancements to the existing features that we provide, developing new and unique use cases for email or other forms of mobile communications, or pioneering groundbreaking innovations like email content that renders dynamically when it’s open instead of when it’s sent, we’re pushing the boundaries of communications technology possibilities at ExactTarget. |
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