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Boost ROI By Investing Most Effectively In Email Marketing! |
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Written by Kevan Bilton
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Tuesday, 16 February 2010 14:42 |
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 Whether you are starting out with email marketing or you are looking to improve your current concept. It is vital to think through how to use your email marketing budget most effectively – what approach will generate the best email marketing ROI.
A recent project for one of our Nordic clients generated the following results:
- Improved email deliverability – from under 90% to 99,7%
- Intelligent segmentation gave a 75% click through increase and a +250% better conversion
- In total this gave weekly approx. 15.000 more online visits and a revenue boost of USD 43.400,- weekly ...
We have at Core Relations looked at how we have helped our customers and based on this made our own little email marketing ROI calculator. And it works well.
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Testimonial: Microworld - Denmarks largest Microsoft Certified Partner for Learning Solutions |
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 Microworld is very experienced with the email-marketing channel and have been our customer since March 2009. Their solution includes integrations to Microsoft CRM and analytical tools...
“We have at Microworld tried a myriad of solutions for permission email-marketing and have been disappointed each time - until we by chance ran into Core Relations and ExactTarget.
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ExactTarget's integration with Microsoft Dynamics CRM lets you manage and automate a wide variety of marketing campaigns—without the hassle of data synchronization.
We want you to know all about the ExactTarget / Microsoft Dynamics CRM integration!
>> Please view the latest video and white papers << |
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Release 135 is scheduled for Friday, November 6th. |
 ExactTarget is developing tools that provide simplicity, unity, and control to streamline your one-to-one communications. Release 135 delivers a robust set of new features and enhancements to help you optimize every aspect of your client's marketing programs -- from planning and strategy to execution and measurement.
What You'll See In Release 135:
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The Forrester Wave™: Email Marketing Service Providers, Q4 2009 |
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Forrester Research, the leading independent research firm that provides pragmatic and forward-thinking advice to global leaders in business and technology, announced that ExactTarget is the leader of the pack in its recent Forester ESP Wave Report.
>> Download "Forester ESP Wave Report" Right Now! << |
135.2 Release Notes
NOTE: These release notes are in DRAFT form and are subject to change until the release date. The release is currently scheduled for Friday, Jan 22, 2010.
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Landing pages used to empower the sales staff |
By Kevan Bilton, Glostrup, October 15. 2009
ExactTargets landing page module is a unique marketing tool that takes the “HTML programmer” out of the online marketing equation. Empowering marketing personnel with basic computer skills to create sophisticated landing pages that can capture lead data and trigger email sends. Landing Pages are used for a variety of purposes, including whitepaper downloads, conference/seminar/webinar sign-ups, direct mail conversions, campaign specific communications, and more.
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